CAROL BERGIN
Carol is a Senior Creative and Art Director from Ireland. She works across brand campaigns, creative strategy, art direction, experiences and spatial design. A versatile, thoughtful creative who enjoys working on compelling and culturally relevant projects.
Full portfolio available on request.
★ Clients ★
It’s Nice That, LEGO, Nike, Hermès, Paul Smith, YouTube, Tate Modern, Moncler, Uniqlo, The Financial Times.
★ Services ★
Creative Strategy, Creative Direction, Art Direction, Cultural Programming, Artist Commissioning, Social Content & Campaigns, Experiences, Spatial Design.
★ Contact ★
carolabergin@gmail.com
LinkedIn
Instagram
Are.na
SELECTED WORK
LEGO x It’s Nice That
The LEGO Piece Garden
A nature-inspired activation celebrating Lego’s Botanical Collection. Taking place during London Design Festival, the space was filled with interactive workshops, artists-in-residence and a collaborative installation.
The project attracted over 5,500 visitors across its 9 day opening and saw a combined project reach of over 2.5 million. It was also nominated for the Best Use Of Experiental at Campaign Media Awards 2024.
Harry’s
Bubble Worlds Campaign
An ethereal social-first campaign that celebrated the scents of Harry's body wash range.
The campaign balanced play and surrealism with brand clarity; introducing a new aesthetic direction for Harry’s, and increased product awareness by 14%.
YouTube
Global Illustration Direction
To create a suite of expressive stickers and emoji for YouTube’s global audience, we came up with a strategy and art direction that felt playful, emotive, and culturally relevant.
By curating and art directing a group of illustrators, we delivered hundreds of custom illustrations and animations that allow over 2 billion users to express themselves daily across YouTube.
Hermès
Hypnotic Horizons
A series of installations for Hermès store windows across the UK and Ireland. Responding to the theme of Dreams, we turned suns into pendulums, quilted clouds and see-sawed horizons to create peacefully surreal scenes that playfully displayed the SS19 collection.
Paul Smith’s Foundation
PSF Sessions
Creative direction for Paul Smith’s platform for emerging creatives.
PSF Sessions was a live event series and social content programme that sparked conversation, collaboration, and confidence among young creatives across the UK.
Craig Green & Moncler
Set Design
Working with studio Isabel + Helen to develop set design and kinetic sculptures for a series of Craig Green & Moncler collaborations.
Faire
Community Campaign
A global campaign celebrating the character of independent businesses.
Rolled out across digital and OOH in North America and Europe, we increased brand visibility by 18% and strengthened perception of Faire as a platform that supports creativity and independence.