CAROL BERGIN
Carol is an Irish Senior Creative and Art Director with a background in graphic design and set design. Her multidisciplinary approach brings together concept, craft and collaboration, spanning campaigns, image-making, artist commissions and physical experiences.
Full portfolio available on request.
★ Clients ★
It’s Nice That, LEGO, Nike, Hermès, Paul Smith, YouTube, Tate Modern, Moncler, Uniqlo, The Financial Times.
★ Services ★
Creative Strategy, Creative Direction, Art Direction, Cultural Programming, Artist Commissioning, Social Content & Campaigns, Experiences, Spatial Design.
★ Contact ★
carolabergin@gmail.com
LinkedIn
Instagram
Are.na
It’s Nice That x LEGO The LEGO Piece Garden
The LEGO Piece Garden
A nature-inspired installation celebrating Lego’s Botanical Collection during London Design Festival. The space was designed to feel like an ‘artist studio meets a community garden’ and was filled with interactive workshops, artists-in-residence and a collaborative installation.
The project attracted over 5,500 visitors across its 9 day opening and saw a combined project reach of over 2.5 million. It was also nominated for the Best Use Of Experimental at Campaign Media Awards 2024.
Read more about the project on It’s Nice That.
My Role: Working with It’s Nice That’s Creative Director, I shaped the campaign concept and then built a team and led creative across spatial design, workshop development, branding and artist commissioning. I ensured every part of the experience aligned with our vision for a playful, mindful and engaging space.
Collaborators & Credits
Client – LEGO
Studio – It’s Nice That
Creative Director – Will Knight
Senior Creative – Carol Bergin
Graphic Design – Ciaran Birch
Set Build – Alice Help
Event Photography – Eric Aydin-Barberini