CAROL BERGIN
Carol is an Irish Senior Creative and Art Director with a background in graphic design and set design. Her multidisciplinary approach brings together concept, craft and collaboration, spanning campaigns, image-making, artist commissions and physical experiences.
Full portfolio available on request.
★ Clients ★
It’s Nice That, LEGO, Nike, Hermès, Paul Smith, YouTube, Tate Modern, Moncler, Uniqlo, The Financial Times.
★ Services ★
Creative Strategy, Creative Direction, Art Direction, Cultural Programming, Artist Commissioning, Social Content & Campaigns, Experiences, Spatial Design.
★ Contact ★
carolabergin@gmail.com
LinkedIn
Instagram
Are.na
FaireCommunity Campaign
Faire Community Campaign
A global campaign celebrating the character of independent businesses.
Faire, a wholesale platform for brands and independent retailers, came to us to launch its biggest campaign yet. Taking inspiration from the pride and spirit of independent shops and stickers, we paired bold rallying cries with intimate portraits and films of Faire customers.
Rolled out across digital and OOH in North America and Europe, the campaign increased brand visibility by 18% and strengthened perception of Faire as a platform that supports creativity and independence.
My Role: As senior creative, I shaped the campaign from concept to rollout: developing the idea, art direction, graphic identity, casting, sourcing photographers and filmmakers and overseeing post production. I worked closely with our photographers and director on-set, ensuring we told the individual story at the heart of each business as well as captured Faire’s campaign messaging.
Collaborators & Credits
Client – Faire
Studio – Anyways
Anyways CD – Dom Taylor
Senior Creative – Carol Bergin
Junior Creative – Alfie Wheatley
Production – Thyme Mor, Martina Piazza
Photographers – Ollie Adegboye, Shana Trajanoska, Will Nielsen
Director – Joe Ridout
Graphic Design – Kaam Kaaj