Stickers connecting fans with their favourite YouTubers.
We worked with YouTube to develop the first 5 sets of YouTube Super Stickers. These stickers allow fans to show love and donate to their favourite Creators in a livestream chat.
My Role: Research, Art Direction
Studio: Anyways
Client: YouTube
Expressing emotion, status, or reaction. Super Stickers give fans have a more emotive way to interact with and show gratitude to their favourite Creators. We dug deep to research how audiences express emotion, status and reaction all over the world. For example, from bowing and giving a gift with both hands, to buying someone a cup of coffee, it was important for us to show how different cultures portray appreciation. We worked closely with artists globally to convey sentiment in each territory in the right way.
‘Energetic Lemon’ by Tototatatu
‘Just Pearfect’ by Mauro Gatti
Different audiences, same meaning. Super Sticker sets focused on global audiences, and specific countries including France, Japan, Korea as well as genres such as Gaming. Artists and consultants from each of those countries made the stickers feel as specific and accurate as possible to the viewers who would buy these Super Stickers.
‘Bushiba’ by Squid & Pig
‘Biggest Fans’ by Marylou Faure