An ethereal social campaign diving into the scents of Harry's body wash range.
Harry's, a brand celebrated for their shaving products, tasked us with creating a social campaign to increase awareness of their body wash range.
In keeping with the brand's playful style, we commissioned Alexis Jamet to develop a series of visuals reinterpreting relaxation-themed shower advertisements.
We produced short videos that transport viewers into worlds reflecting the unique scents of each body wash, introducing a new direction for the brand while maintaining its distinctive style.
My Role: Senior Creative, Art Director
Studio: Anyways Creative
Client: Harry’s
Our campaign leaned into the theme of shower relaxation, showcasing the body wash range through serene bubble worlds.
Commissioning Alexis Jamet, an artist with a distinctive, ambient animation style, we crafted miniature worlds that reflect each scent, adding a surreal quality with a subtle fisheye lens and bespoke soundtracks by Matías Enaut.
For Stone, inspired by its mineral and citrus scent, we designed a zen mountain scene featuring stacked stones and yuzu trees.
For Redwood, with its evergreen, sandalwood, and mossy forest scent, we created a scene with towering trees and animations simulating a coastal breeze.
For Wildlands, a snowy scene with a figure hiking towards a peak evoked its mountain air, eucalyptus, and white birch scents.