Illustrations celebrating global cultural moments
Every day, Google Play serves over two billion users with a diverse range of interests and backgrounds.
To engage with this global community, myself and the team at Anyways regularly commissions and art directs artworks that celebrate important cultural moments such as Hispanic Heritage Month, Diwali, and Indian Independence Day.
Teaming up with artists from respective communities and identities, the artworks point to relevant apps, resources, and content across the Google Play Store.
My Role: Senior Creative, Art Director
Studio: Anyways Creative
Client: Google Play
To celebrate Hispanic Heritage Month 2022, we commissioned and art directed Puerto Rican artist Isabela Humphrey, who created a suite of artworks honouring the rich culture and traditions of Latin America, referencing sports, food, science and creative figures.
My role as art director was to ensure the artworks felt authentic, celebratory and diverse, as well as visually aligning with the Google Play brand.
The artworks were used to celebrate Hispanic creators and highlight their achievements on the Google Play Store throughout Hispanic Heritage Month.
“While the team took full ownership of the creative brief, they were continually open, proactive, and flexible in their creative process. Our work certainly benefited from the energy and engagement from the Anyways team.”
Senior Visual Designer / Art Director, Google Play