CAROL BERGIN
Carol is a Senior Creative and Art Director, from Ireland and based between London and Berlin. She works across brand campaigns, creative strategy, art direction, experiences and spatial design. A versatile, thoughtful creative who enjoys working on compelling and culturally relevant projects.
Full portfolio available on request.
★ Clients ★
It’s Nice That, LEGO, Nike, Hermès, Paul Smith, YouTube, Tate Modern, Moncler, Uniqlo, The Financial Times.
★ Services ★
Creative Strategy, Creative Direction, Art Direction, Cultural Programming, Artist Commissioning, Experiences, Spatial Design.
★ Contact ★
carolabergin@gmail.com
LinkedIn
Instagram
Are.na
YouTubeGlobal Illustration Direction
YouTube Emotes
Creative strategy and art direction for YouTube Emotes. Emotes are essentially like emojis, used across YouTube in the comment section and Live Chat by over 1 billion people.
YouTube came to us to develop the first set of Emotes for their platform, covering themes such as Gaming, Sports and LGBTQIA+ Pride.
My Role: ALL OF IT Strategy + creative research to understand each online subculture and how they communicate. Source + art direction of illustrators across the globe. Presenting to client + managaing. Mention number!
Collaborators & Credits
Client – YouTube
Studio – Anyways
Creative Director – Ellen Turnill Montoya
Senior Creative – Carol Bergin
Junior Creative – Saffron Lee
Artists – Gai Gai, Guy Field, Wednesday Holmes, Mia Saine
Production – Mike Tsenti
YouTube Stories Stickers
Creative strategy, commissioning and art direction for YouTube Emotes. Emotes are essentially like emojis, used across YouTube’s platform in the comment section and Live Chat by over 1 billion users.
YouTube came to us to develop the first set of custom Emotes for their platform, XX
My Role: ALL OF IT
Collaborators & Credits
Client – YouTube
Studio – Anyways
Creative Director – Ellen Turnill Montoya
Creative – Carol Bergin
Junior Creative – Adam Morton Delaney
Artists – Kyle Platts, XX, XX,
Production – Tara Gladstone, Rosie Atkinson
YouTube Super Stickers
Creative strategy, commissioning and art direction for YouTube Emotes. Emotes are essentially like emojis, used across YouTube’s platform in the comment section and Live Chat by over 1 billion users.
YouTube came to us to develop the first set of custom Emotes for their platform, XX
My Role: Character, building a narrative, emotional connection. Cartoon.
Collaborators & Credits
Client – YouTube
Studio – Anyways
Anyways Creative Director – Ellen Turnill Montoya
Creative – Carol Bergin, Adam Morton Delaney, Kalina Croes
Artists – XX, XX, XX,
Production – Tara Gladstone