CAROL BERGIN
Carol is an Irish Senior Creative and Art Director with a background in graphic design and set design. Her multidisciplinary approach brings together concept, craft and collaboration, spanning campaigns, image-making, artist commissions and physical experiences.
Full portfolio available on request.
★ Clients ★
It’s Nice That, LEGO, Nike, Hermès, Paul Smith, YouTube, Tate Modern, Moncler, Uniqlo, The Financial Times.
★ Services ★
Creative Strategy, Creative Direction, Art Direction, Cultural Programming, Artist Commissioning, Social Content & Campaigns, Experiences, Spatial Design.
★ Contact ★
carolabergin@gmail.com
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Uniqlo x Tate ModernLondon Dreaming
London Dreaming
An interactive installation asking people to dream of a utopian London, to celebrate the opening of the new Tate Modern building, supported by Uniqlo.
Visitors voted for the future they wanted for London by attaching ribbons to custom‑built wind machines, creating a constantly shifting, collective artwork. Onsite illustrators brought to life their visions for the future – from new inventions to fantasy workplaces. When guests left the space they were handed a card with a playful task that prompted them to make their future a reality.
My Role: Alongside the Anyways team, I worked on concept development, art direction, commissioning artists, illustrators and makers, as well as overseeing production.
Collaborators & Credits
Client – Uniqlo, Tate Modern
Studio – Anyways
Anyways CD – Karl Toomey
Creative – Callum Green, Daniel Diego Lincoln, Carol Bergin
Illustrators – Kyle Platts, Marylou Faure, Guy Field
Production – Studio PSK